

Strategy and communication
TOOLS and TIPS
Messaging and Communication
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Data for Progress polling explains and contextualizes the 2024 election results and explanations of Trump's victory.
(Source: Data for Progress)
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A valuable resource to learn the principles of persuasive and mobilizing messaging of political issues with examples for how to apply them. (Source: ASO Communications)
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Perceptions on the Economy in Battleground States
Likely voters in battleground districts are deeply pessimistic about the economy. This is challenging news for Democrats trying to overcome perception vs reality. Learn more on views of the economy in battleground from Navigator, a resource that develops and distributes progressive messages and polling on the most pressing issues.
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Sign up for training with Field Team 6 and learn how to take part in a "social storm."
(Source: Field Team 6)​
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Messaging Healthcare in Rural Communities
Proven strategies for talking about sensitive issues such as abortion, and compelling statistics about why rural health care is failing, and what voters can do about it.
(Source: RuralVote.org, advocating for rural people and rural places.)​
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How Project 2025 Harms Pennsylvanians​
Two-page data set from the Center for American progress lays out real-world impacts for Pennsylvania.​
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QUICK TIPS!
Fly your flag! It's a great way to "take back" the patriotic brand from the far right.
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Have a pressing issue? Host a public conversation with local political leaders to discuss it.
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Let AI work for progressive causes! See sample AI-generated organization description and voter registration outreach to inspire opportunities.
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Adopt a Democrat!
As we gear up for our next elections, too many likely Democrats may sit on the sidelines. Encourage distracted or dismayed voters to make their voices heard in the voting booth or via their mail-in ballots. "Our lives begin to end the day we become silent about things that matter," Martin Luther King, Jr.
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Distribute literature - at the laundromat!
Looking for public places to leave your literature. Try your local laundromats where people waiting for their laundry are likely to read it.​
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Corral press coverage for your event!
The national progressive group, Indivisible, has tips on how to get press coverage for your events - coverage that will make your member of Congress and other lawmakers sit up and pay attention.
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What have you done for me?
Create a poll card list of candidate accomplishments specific to your county or locality. See sample from Delaware County, PA.
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Create compelling posters!
Instead of the usual name and bio handouts at polls, display a poster with tangible positive things your candidate has done for your community. See sample displayed for winning candidates at polls in Delaware County, PA.
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Create good vibes by adopting a road!
Delaware Valley Action in Pike County, PA, sponsored a cleanup of two roads. Signs posted on both roads now identify DVA as the sponsor, generating name recognition and good vibes with every driver that passes. Contact your township supervisor or county commissioner to adopt your own road, or the PA Department of Transportation's "Adopt a Highway" program for state roads.
How to elect Progressives in rural districts!
Better funding, off-cycle organizing, focusing on local issues and emotional appeals can help elect Progressives even in red, rural areas. Read key takeaways from 2022 election.
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Share the importance of voting for state representatives and not just national congressional and presidential races.
A survey by Sister District and Data for Progress found that liberals vote in national congressional and presidential, but fail to understand the importance of voting further down the ballot for state candidates. Learn more.
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Identify PA's public officials who participated in election denial activities.
Who are they and learn how they've impacted you.​​
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Spread why you're voting for Democrats on social media.
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Get Involved / Volunteer
It may seem hopeless to call your representatives if you are a constituent in a red or purple state. But their staffers are required to tally calls on each issue and report them. Send a message! Make a difference by using tips from Calls with Friends to call your representatives and have your friends call as well. The support, motivation, and script is here. In addition, you can be a host with materials and engage volunteers to help with calls.
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Register voters online!
(Source: Indivisible)
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MurMur's Gen Z Activist Network
Learn how to empower young people to be effective messengers. Gen Z Activist Network offers technical and strategic tools, training, and resources to ensure Gen Z voices are heard throughout the 2024 election.
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Information and Research Resources
Know Your Rights With ICE
Multi-lingual information from Immigrant Defense Project explains what to do if ICE enters your home or lies to people.
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Interactive Detailed Map of 2024 Election
See how U.S. neighborhoods voted by precinct level in the presidential election.
(Source: NYTimes)
Putting AI to Work for Progressive Causes:
Examples of ChatGPT-generated messaging
Advice about creating and supporting inclusive schools in PA: Pennsylvanians for Welcoming and Inclusive Schools (PA WInS) coalition seeks to engage more people to push back against the extremists. They offer advice, fact sheets, forms for reporting suspected discrimination, promising practices, and messaging guidance.
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How to Win Your Local Election Guide: NGPVAN, the company behind VoteBuilder (detailed voter information) and Mobilize (for promoting events) offers a free, and extensive 65-page guide. It describes everything from calculating a "win" number to targeting the right voters, precincts, campaign planning, communication strategies, and more.
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Gun Control Violence Prevent Scorecard:
Find out your legislators' views on gun control. Use TikTok or Reels to share scores of local representatives with young volunteers and voters and ask them to call or text their representatives and urge them to enact common sense gun control. (Source: CeaseFirePA)​​​
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Use this interactive tool to discover how the judges you elect have a direct impact on issues that matter to you most, including abortion, civil liberties, and education. Go ahead and select a topic!​​
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Free Precinct-Level Voting Data
Check out Dave's Redistricting, a free interactive and powerful website to help evaluate the fairness of proposed redistricting maps. Activists can use it to guide voter registration, ballot chasing, or even volunteer recruitment. (Sponsored by Social Good Fund.)​​
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Running Campaigns in Small Towns and Rural Communities
RuralOrganizing.org has an impressive track record or research and action driving the Progressive agenda in rural areas. Download their campaign toolkit here and other Rural Organizing resources from their website.
(Source: Rural Organizing.)
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Who Tried to Kill Local Infrastructure Projects?
Find the names of MAGA Republicans who tried to kill local infrastructures that are now benefitting Pennsylvania. The Democracy Labs has mapped almost 27K projects across the country, including many in PA, and overlaid it with the Republicans who voted to kill the bill. Shame on you Mike Kelly, Glenn Thompson, Guy Reschenthaler, John Joyce, Fred Keller,
Scott Perry, Dan Meuser, Lloyd Smucker!
(Source: Democracy Labs)​​​​​​​​​​​​
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